The vision and core values of British Friends of Merchavim reflect and reinforce those of Merchavim-Israel:

Vision:

To be a leading Israeli shared citizenship education organization through the implementation of shared citizenship education programs across the school system in cooperation with Israel's Ministry of Education.

Core Values:

Respect for diversity among our staff and our target populations, as an expression of our shared citizenship vision.

Professionalism and steadily improving quality of programs and services.

Responsibility and transparency in all partnerships and operations.

Learning and continual improvement as an organization and as individuals – we aspire to be the best organization in our field.

Pride, identification and ongoing investment in improving and disseminating effective shared citizenship education.

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